BABL AI, a leading provider of independent algorithm audits and AI governance training, has been recognized by the Ada Lovelace Institute in a new joint report with the Center for Democracy & Technology titled “Going pro? Considerations for the emerging field of AI assurance.” The report presents an in-depth look at the emerging AI assurance ecosystem and the path to professionalising the field through standards, certification, and cross-sector collaboration.
Dr. Shea Brown, CEO of BABL AI, is featured as one of 15 global experts interviewed for the report. Drawing on his experience in audit frameworks, certification, and risk governance, Dr. Brown offered practitioner insights into the operational realities and structural needs of a maturing AI assurance profession.
The report specifically highlights BABL AI’s role in training and certifying AI auditors—placing it alongside ForHumanity, the International Association of Privacy Professionals (IAPP), and the International Association of Algorithm Auditors (IAAA) as one of the key organizations already advancing certification standards in the sector.
The report calls for modular certification pathways, domain-specific standards, and stronger ethical norms to ensure AI systems are safe, reliable, and trustworthy. It also emphasizes the importance of third-party audits and practitioner certification in strengthening public trust and enabling responsible AI adoption.
The report is available at the Ada Lovelace Institute’s website, right HERE.
About BABL AI:
Since 2018, BABL AI has been auditing and certifying AI systems, consulting on responsible AI best practices and offering online education on related topics. BABL AI’s overall mission is to ensure that all algorithms are developed, deployed, and governed in ways that prioritize human flourishing.
About the Ada Lovelace Institute:
The Ada Lovelace Institute is an independent research and deliberative body dedicated to ensuring that data and AI work for people and society. The UK-based Institute conducts rigorous research, convenes diverse voices, and provides evidence-based policy recommendations to inform responsible innovation and governance of digital and algorithmic technologies.
About the Center for Democracy & Technology (CDT):
The Center for Democracy & Technology is a nonprofit organization that works to promote democratic values by shaping technology policy and architecture. Headquartered in Washington, D.C., CDT champions policies and practices that protect civil rights, advance equity, and ensure individual freedom in the digital age.
