The European Commission has opened a four-week stakeholder consultation on transparency requirements under Article 50 of the EU AI Act, seeking input to shape forthcoming guidelines and a Code of Practice. The consultation, launched September 4 and running until October 2, 2025, targets providers, deployers, researchers, civil society, and the public.
The AI Act, in force since August 1, 2024, establishes harmonised rules for trustworthy AI across the EU, balancing innovation with protections for health, safety, and fundamental rights. Transparency rules under Article 50 will apply from August 2, 2026, and are designed to ensure individuals can recognise when they are interacting with or exposed to AI systems.
Article 50 sets out several obligations. Providers of interactive AI must inform users they are engaging with a machine, unless this is obvious. AI-generated or manipulated content must be clearly marked in a machine-readable way to enable detection. Users exposed to biometric categorisation or emotion recognition systems must be notified. Deployers of deepfakes or AI-generated text on matters of public interest must disclose the artificial origin of such content, subject to limited exceptions. All required information must be provided clearly, at the time of first interaction or exposure, while ensuring accessibility.
The Commission is seeking feedback on practical implementation, including technical solutions for labelling synthetic content, criteria for assessing detection methods, how to notify people of biometric or emotion recognition systems, and best practices for disclosing deepfakes in artistic or editorial contexts. Respondents may answer only the sections most relevant to their expertise or operations.
The consultation will feed into Commission guidelines under Article 96 and support codes of practice under Article 50(7). The AI Office will publish an aggregated summary of results, which will inform binding transparency standards across the EU’s single market.
By collecting broad input, Brussels aims to provide clarity on how Article 50 obligations should work in practice and to build trust in AI technologies as they become increasingly embedded in public life.
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