Michigan State Lawmakers Introduce AI Bills Involving Political Ads

Written by Jeremy Werner

Jeremy is an experienced journalists, skilled communicator, and constant learner with a passion for storytelling and a track record of crafting compelling narratives. He has a diverse background in broadcast journalism, AI, public relations, data science, and social media management.
Posted on 10/24/2023
In News

Michigan State Lawmakers Introduce AI Bills Involving Political Ads

Amidst diverse approaches by governing bodies across the United States towards AI regulation at city and state levels, a bipartisan group of lawmakers in Michigan is taking a distinctive stance by addressing the use of AI in political campaigns. Michigan state Representatives Penelope Tsernoglou, Matthew Bierlein, Ranjeev Puri, and Noah Arbit introduced a comprehensive legislative package known as the “Regulate Use of Artificial Intelligence for Political Campaigns,” comprising House Bills 5141-5145. This package, introduced on October 12 and subsequently approved on October 17, aims to regulate and establish restrictions on the use of AI in political campaigns, alongside imposing disclosure requirements.

 

House Bill 5141 specifically targets the prohibition of manipulated media in political campaigns and mandates the disclosure of AI-generated media use. The bill introduces a private right of action for candidates adversely affected by violations. House Bill 5142 requires political ads and other political communication forms utilizing AI-generated media to disclose this fact and prohibits the use of AI-generated media impersonating a candidate or public official. House Bill 5143 defines AI for the bills’ purposes, while House Bill 5144 prohibits the distribution of deepfakes, accompanied by a definition of deepfakes. House Bill 5145 amends several codes, making it a crime to distribute materially deceptive media with the intent to influence an election. Representative Tsernoglou presented a PowerPoint on AI-generated content.

 

The proposed penalties under the legislative package are stringent. A first violation could result in up to 93 days in prison and/or a fine of up to $1,000. A second violation escalates the top fine to $1,500. A third violation is deemed a felony, attracting up to two years in prison and/or a fine of up to $2,000. Each publicly aired or distributed ad incurs a separate fine. The bills explicitly exclude news broadcasts and satire. Notably, Michigan is one of 10 U.S. states with a full-time legislature, convening throughout the year, as opposed to the part-time legislatures in the majority of states.

For insights into how Michigan’s House Bills 5141-5145 may impact your business, consider reaching out to BABL AI. Their team of Audit Experts can provide guidance on this regulation and other AI-related regulations, addressing your specific questions and concerns.

 

Listen to BABL AI Chief Ethics Officer Johana Davidovic speak about this topic on NPR’s Detroit Today here.

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