UPDATE — SEPTEMBER 2025: Since the launch of the Dubai AI Seal at the start of 2025, the certification program has seen rapid adoption and global attention:
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Strong Uptake: By mid-May 2025, over 325 companies applied for certification, including 77 international offices.
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Tiered Classification: The Seal categorizes certified firms into six tiers—E, D, C, B, A, and S. The first Tier S certifications were awarded to leading global firms such as e& and IBM.
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Government Prerequisite: The Seal is positioned to become a mandatory credential for companies bidding on UAE and Dubai government AI projects.
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Trusted Network: Each certified company receives a unique serial number for seamless online verification, helping government agencies and businesses quickly validate providers.
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High-Level Support: The program was reinforced during Dubai AI Week 2025, where Sheikh Hamdan personally met with representatives of the first certified companies.
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Ongoing Expansion: The program remains free to apply, continues to emphasize trust, transparency, and accountability, and is increasingly recognized as the standard for credible AI deployment in Dubai’s economy.
ORIGINAL NEWS STORY:
Dubai Launches ‘Dubai AI Seal’ to Promote Trust in Artificial Intelligence
Dubai has started off 2025 by unveiling the “Dubai AI Seal,” a certification mechanism aimed at fostering trust and reliability among artificial intelligence (AI) companies. It was announced under the directives of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister. Consequently, the initiative seeks to establish a trusted network of AI providers. As a result, government entities and businesses can depend on them for secure and credible AI solutions.
It was developed by the Dubai Centre for Artificial Intelligence (DCAI). The certification offers companies a competitive edge in government procurement and national projects. In addition, certification will be a prerequisite for companies aspiring to partner with UAE and Dubai government initiatives. Certified companies can display the seal on digital platforms and promotional campaigns. This enhances their visibility and credibility.
Applications for the Dubai AI Seal are available free of charge on the DCAI website. Also, they are open to all Dubai-licensed technology companies offering AI products or services. Evaluation criteria include the nature of the company’s operations and the expertise of AI-specialized employees. Ongoing and planned projects are also included. In addition, partnerships across public and private sectors are considered. Furthermore, each certified company will receive a unique serial number and classification under the AI Seal.
The Dubai AI Seal underscores the strategic importance of the AI sector to Dubai’s economy. As well as the Middle East as a whole. By providing a reliable verification system, the initiative aims to bolster Dubai’s position as a hub for AI innovation. Additionally, it will create jobs in Dubai and strengthen alliances between government and technology firms.
Need Help?
You might be wondering how these measures, or any other AI regulations and laws worldwide could impact you and your business. Therefore, don’t hesitate to reach out to BABL AI. Their Audit Experts can address your concerns and questions. Meanwhile, they will offer valuable insights.
