Thailand has released a draft public guidance document aimed at helping citizens use AI safely and responsibly in daily life, emphasizing data protection, digital literacy, and risk awareness as AI adoption accelerates across society.
The draft “AI Guide for Citizens” is designed for general public use and provides practical advice for people of all ages and professions who interact with AI tools. The document explains core AI concepts, outlines benefits and limitations, and offers real-world examples to help users understand how generative AI works and where caution is needed.
A major focus of the guide is data safety. Officials warn that public AI services may expose users to privacy risks if sensitive information is entered into systems managed by external providers. The guidance advises citizens not to input personal identifiers, financial data, confidential organizational information, or government secrets into public AI platforms, citing potential legal and security consequences.
The document also highlights known technical risks such as AI “hallucinations,” where systems generate convincing but inaccurate information, as well as threats like prompt injection and data poisoning. Citizens are encouraged to verify AI-generated outputs and treat AI as a support tool rather than a decision-maker.
Beyond technical issues, the guide addresses ethical and legal responsibilities. It warns against using AI to create misinformation, deepfakes, or content that harms others, and stresses that users remain responsible for outcomes produced with AI assistance. The guide further discusses fairness and bias, noting that AI systems can reflect human prejudices embedded in training data.
The final section provides practical steps for citizens who encounter AI-related scams or harmful content, including collecting evidence, reporting incidents to cybercrime authorities, and contacting Thailand’s personal data protection agency when privacy violations occur.
According to the document, the guidance consolidates existing Thai regulatory frameworks and aligns with international standards such as ISO AI governance standards and principles reflected in the EU AI Act.
The draft signals Thailand’s broader push to build public AI literacy and strengthen safeguards as AI tools become increasingly embedded in everyday digital life.
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